Last Updated: Tuesday, May 31, 2005 12:57 PM CDT
Local firm knows that successful fishermen come back for more
By Daryl Youngstrum - Daily News staff
It is every vacationer's dream to spend a week fishing in northern Wisconsin and catch fish wherever you go. A Rhinelander business is doing its best to make this possible.
"We do everything for the fisherman except make the cast and set the hook," Brian Gaber of ElectronicGuideService.com (EGS) said.
EGS debuted in 2004, the work of Brian and John Gaber and Kevin Hake. The on-line service uses state-of-the-art electronics to analyze fishing waters and put fishermen on the fish. Brian Gaber is president of the firm with John the vice-president.
Initially, EGS had analyzed some 30 Wisconsin lakes, but that number has grown to more than 50 in the state and portions of the Mississippi River, Lake Sinclair in Michigan, and Lake Fork in Texas. "Our goal is to provide comprehensive information on every fishing lake in the country," Brian Gaber said.
ElectronicGuideService.com is not simply a lake map with some suggestions as to likely spots. The information available on the site covers everything a serious fisherman would need to know, and locations are pinpointed with Global Positioning Satellite (GPS) coordinates.
"We get our information from local guides and fishing professionals," Brian Gaber said. "We go to those people who know the water best. The result is a technical, digital, downloadable product that we put on our website."
"Our product includes the GPS location, text on what to do with such things as lure color, size and presentations, and we are imbedding 'how-to' video clips so there are pictures, there's text, there are coordinates and video clips. We also offer underwater video of structure if the lake is conducive to that."
"We are putting as much information as we can on a spot in a downloadable product so fishermen can take it, keep it, print it, view it, and use it to be successful on that lake," he added.
The lake analyses are available at the website, and customers buy the analysis of the lake of their choice just like any other on-line purchase. The products are constantly being updated to maintain currency.
EGS products are currently available at several local resorts as a premium. Gaber said that he has partnered with 1 Prospect to create more sophisticated computer products for the resort clientele.
"Together we are developing the software for a hand-held personal digital assistant (PDA) that has GPS capability, and we are developing an EGS software that will go on that PDA and provide all of our information on that resort's specific lake or chain," Gaber said. "This would provide pictures and text, and by hitting the 'navigate' button on the PDA it would switch to GPS mode and show where the best locations are for the type of fish you are after."
Gaber said that the prototype of this software has been developed for Castle Rock Lake in southern Wisconsin and will be shown to condominium developers there later this year.
"Our products are reasonably priced," Gaber said, "so it is a lot cheaper to go with us than to go with a professional guide or some less reliable source. We try to keep these products reasonably priced but packed with information."
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